Saturday, April 18, 2015

Pricey scoops at Norman's Ice Cream & Freezes

Norman's Ice Cream & Freezes on Urbanspoon
Norman's Ice Cream & Freezes is located in The Cannery at Del Monte Square, a wonderful little oasis from the bustle of Fisherman's Wharf and afternoon scorching sun that I found during my 2015-April trip to San Francisco / Berkeley. There's the busy Flying Ninja entrance, but go deep enough (or just enter from the alternate entrance) and you will find yourself in a quiet, shady plaza home to The Cannery branch of the Academy of Art University. Norman's is somewhere in there.

Unless you are some sort of ice cream connoisseur who can appreciate the finer differences between ice cream, under no circumstances should you simply buy their ice cream in straight-up scoops. A single scoop is $3.75 in a +0 cent cake cone.
When a single scoop of ice cream can cost you more than a bucket of ice cream at the supermarket, my feeling is that it had better be something really special from the very first lick.

This is not.

Even trying the "most interesting flavour" of the day -- and on that particular day I was recommended the Filipino ube (purple yam) -- did not make me feel any better about the one scoop I got.

According to Yelp, people love this place, but it looks like the main reason is they got something more complicated than just a scoop of ice cream. If you really want to go to Norman's Ice Cream, do yourself a favour and spend more than $3.75 to find out what they can really do.

Maybe it's my mistake not to have bought something bigger, but if an ice cream shop is going to charge people $3.75 for straight-up ice cream, how about two scoops or one "wow" size scoop?

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