Lured by the promise of a "crisp and tangy lemon blend" (as stated on the box), I was disappointed that the lemon flavour seemed quite weak on the first 1-cup steeping. I'm not expecting a lemonade, but definitely something stronger to qualify as "crisp" or "tangy".
- My expectations were set really high by the ad copy promising "crisp" and "tangy".
- Could have been a fluke weak batch.
- One flavour should not damn an entire brand. Try something else. Apparently there are good reviews of their breakfast teas. Check out their average 4.5 star reviews on SocialNature.
Online pricing is $6.99 for a single box of 18, or almost 40 cents per packet. There is a loyalty point system and a $5 rebate on your first order.
The certified organic ingredients are green rooibos (naturally caffeine free), lemongrass, lemon peel, lemon myrtle, hibiscus, Meyer lemon flavour. It is interesting to note about rooibos that it is naturally caffeine free, and the "green rooibos" is unoxidized / unfermented rooibos, and "the more demanding production process for green rooibos (similar to the method by which green tea is produced) makes it more expensive than traditional rooibos".
As an aside, I was also disappointed by how much empty space was in the box. Not exactly over-packaged, but it still seemed a bit wasteful.